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1 consumer advertising
Mktgadvertising aimed at individuals and the domestic and family market as opposed to industrial advertising, which is aimed at businesses -
2 Напрямую потребителю (direct-to-consumer)
Advertising: DTCУниверсальный русско-английский словарь > Напрямую потребителю (direct-to-consumer)
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3 Describes marketing which has a short-tem duration, such as non-media advertising, direct-mail, e-mail, exibitions, incentives, brochures, etc., which is targeted directly at the consumer/customer. Often used by compan
General subject: BTLУниверсальный русско-английский словарь > Describes marketing which has a short-tem duration, such as non-media advertising, direct-mail, e-mail, exibitions, incentives, brochures, etc., which is targeted directly at the consumer/customer. Often used by compan
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4 publicidad de consumo
• consumer advertising -
5 реклама потребительских товаров
Русско-английский словарь по патентам и товарным знакам > реклама потребительских товаров
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6 воздействие рекламы
Русско-английский большой базовый словарь > воздействие рекламы
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7 осведомленность о рекламе
Русско-английский большой базовый словарь > осведомленность о рекламе
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8 прибыль от рекламы
Русско-английский большой базовый словарь > прибыль от рекламы
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9 средство рекламы
Русско-английский большой базовый словарь > средство рекламы
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10 агент по рекламе
Бизнес, юриспруденция. Русско-английский словарь > агент по рекламе
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11 бюро рекламы
Бизнес, юриспруденция. Русско-английский словарь > бюро рекламы
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12 заказ на рекламу
Бизнес, юриспруденция. Русско-английский словарь > заказ на рекламу
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13 услуга в области рекламы
Бизнес, юриспруденция. Русско-английский словарь > услуга в области рекламы
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14 потребителска реклама
consumer advertisingconsumer advertisingsБългарски-Angleščina политехнически речник > потребителска реклама
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15 реклама на широкого потребителя
Advertising: consumer advertisingУниверсальный русско-английский словарь > реклама на широкого потребителя
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16 Konsumentenfunktion
Konsumentenfunktion
consumption function;
• repräsentative Konsumentengruppe consumer group (panel);
• Konsumentenirreführung misleading of consumers;
• Konsumentenkaufkraft consumer purchasing power;
• Konsumentenkredit consumer (consumption) credit, consumption loan;
• Konsumentenkreditwerbung consumer credit advertising;
• Konsumentennachfrage consumer demand;
• Konsumentenpreis consumer price;
• Konsumentenpreisindex consumer price index;
• Konsumentenrente consumer’s (buyer’s) surplus;
• Konsumentensouveränität consumer sovereignty;
• Konsumentenverband consumers’ union;
• Konsumentenvereinigung consumer organization;
• Konsumentenverhalten consumer behavio(u)r;
• Konsumentenwerbung direct (consumer) advertising;
• Konsumentenzeitalter age of consumerism. -
17 Kundenwerbung
Kundenwerbung f V&M consumer advertising* * *f <V&M> consumer advertising* * *Kundenwerbung
solicitation of customers, canvassing of orders, acquiring (getting) business, touting [for customers], (Reklame) consumer advertising (advertisement, Br.) -
18 Verbraucherwerbung
Verbraucherwerbung f V&M consumer advertising* * *f <V&M> consumer advertising* * *Verbraucherwerbung
consumer advertising -
19 Werbung
Werbung f 1. GEN (infrml) ad; 2. V&M advertisement, advertising, billing, publicity; (infrml) advert (Anzeige, Inserat) • ohne Werbung GEN unadvertised (Produkt) • Werbung machen für V&M advertise for • Werbung treiben V&M advertise* * *f 1. < Geschäft> ad infrml ; 2. <V&M> advertisement, advertising, billing, publicity, Anzeige, Inserat advert infrml ■ ohne Werbung < Geschäft> Produkt unadvertised ■ Werbung machen für <V&M> advertise for ■ Werbung treiben <V&M> advertise* * *Werbung
advertising, advertisement (Br.), propaganda, publicity, promotion (US), copy, (Anwerbung) enrolment, enlistment, recruiting (US), (Aufträge) soliciting, (Stimmen) canvassing, (Verkaufsförderung) sales promotion;
• aggressive Werbung disparaging (knocking, Br., competitive, US) copy, competitive advertising (US);
• anreißerische Werbung puffing advertising (publicity) (Br.), ballyhoo (coll.);
• ansprechende Werbung appealing advertising, advertising appeal;
• anstößige Werbung indecent advertising;
• antizyklische Werbung anticyclical advertising;
• redaktionell aufgemachte Werbung editorial advertisement, editorial (sl.);
• aufklärende Werbung reason-why advertising;
• an ethischen Gesichtspunkten ausgerichtete Werbung ethical advertising;
• belehrende Werbung educational advertising;
• betrügerische Werbung deceptive advertising;
• diskriminierende Werbung discriminatory advertising;
• überregional durchgeführte Werbung nation-wide (across-the-board) advertising;
• einführende Werbung original advertisement;
• eingeblendete Werbung tie-in advertising;
• erzieherische Werbung educational copy;
• firmenbetonte (firmeneigene, institutionelle) Werbung institutional advertising (US);
• fremdsprachige Werbung foreign-language advertising;
• geballte Werbung mass advertising;
• gefühlsbestimmte Werbung sense-appeal copy;
• gelegentliche Werbung opportunity advertising;
• gemeinsame Werbung association (cooperative) advertising;
• auf Massenwirkung gerichtete Werbung mass-emotional appeal;
• auf einen bestimmten Personenkreis gerichtete Werbung selective appeal;
• direkt gestreute Werbung direct advertising;
• gezielte Werbung direct (selective) advertising (advertisement);
• großzügige Werbung large-scale advertising;
• herabsetzende Werbung disparaging (knocking-down, competitive) copy;
• im eigenen Betrieb hergestellte Werbung in-house advertising;
• institutionelle Werbung institutional (US) (goodwill) advertising;
• irreführende Werbung misleading (deceptive) advertisement (advertising);
• kindbezogene Werbung kid appeal;
• kostspielige Werbung expensive advertising;
• lautere Werbung advertising ethics;
• marktschreierische Werbung puffing advertising (Br.);
• massierte Werbung mass advertising;
• nachfassende Werbung follow-up advertising;
• produktbezogene Werbung product advertising;
• redaktionelle Werbung editorial publicity;
• kostenlose redaktionelle Werbung write-up (US), free puff (Br.);
• reißerische Werbung loud publicity, harmless puffing (Br.);
• schwungvolle Werbung dynamic advertising;
• sensationelle Werbung stunt advertising, gimmick (US);
• täuschende Werbung misleading advertising;
• überregionale Werbung national (general, nation-wide) advertising;
• überzogene Werbung persuasive advertising, advertisement puff (Br.), harmless puffing (Br.);
• ungewöhnliche Werbung offbeat advertising;
• ungezielte Werbung non-selective advertising;
• unlautere Werbung unethical advertising;
• unterschwellige Werbung subliminal advertising;
• unterstützende Werbung auxiliary advertising;
• unverlangte Werbung unsolicited advertising;
• unwahre Werbung false advertising;
• zwei miteinander verbundene Werbungen tie-in;
• vergleichende Werbung competitive (comparative) advertising;
• verpuffte Werbung fall-flat advertising;
• in rascher Folge wiederholte Werbung high-pressure advertising;
• wirksamste Werbung advertising pulling the best results;
• zielbewusste Werbung systematic advertising;
• zugkräftige Werbung audience builder, attractive advertising;
• zusätzliche Werbung accessory (supplementary) advertising;
• Werbung bei Aktienkunden stock touting (US);
• Werbung von Arbeitskräften recruiting of labor (US);
• Werbung durch Ausgabe von Warenproben sample advertising;
• Werbung auf Bundesebene national advertising (US);
• Werbung auf dem Bürgersteig pavement advertisement;
• Werbung mit größter Durchschlagskraft advertising pulling the best results;
• Werbung im Einzelhandelsgeschäft point-of-sale (purchase) advertising;
• Werbung innerhalb des Einzelhandelsgeschäfts inside-the-store advertising;
• Werbung in Fachkreisen professional advertising;
• Werbung in Fachzeitschriften trade-paper advertisement;
• Werbung für den Fremdenverkehr tourist advertising;
• Werbung für Gelegenheitskäufe bargain-sale advertising;
• Werbung für Grundstücksbeteiligungen syndicate advertising;
• Werbung für Industrieerzeugnisse industrial advertising;
• Werbung am Kaufort point-of-purchase advertising;
• Werbung mit Kennziffern keyed advertising;
• Werbung beim Kunden direct advertising;
• Werbung im Ladeninnern inside-the-store advertising;
• Werbung mit Lockartikeln bait advertising;
• Werbung in der Luft air advertisement, aerial advertising;
• Werbung für Markenerzeugnisse (Markenartikel) brand advertising;
• Werbung in gedruckten Medien print[ed] advertising;
• Werbung von Mitgliedern membership drive;
• Werbung durch Musterverteilung sampling, free trial, free-gift (novelty) advertising;
• Werbung durch Plakate outdoor (billboard, Br.) advertising;
• Werbung durch Postversand direct-mail promotion (US);
• Werbung mit dem [niedrigen] Preis price advertising;
• Werbung in der Presse press (newspaper) advertising;
• Werbung im Rundfunk broadcast advertising;
• Werbung für Sonderangebote bargain-sale advertising;
• Werbung in der Straßenbahn streetcar advertising;
• Werbung in den Tageszeitungen newspaper advertising;
• Werbung in Verbindung mit einem Fernsehprogramm program(me) advertising;
• [breit gestreute] Werbung für den Verbraucher [large-scale] consumer advertising;
• Werbung am Verkaufsort point-of-purchase advertising;
• Werbung an der Verkaufsstelle point-of-purchase advertising;
• Werbung an einem Verkehrsknotenpunkt head-on position;
• Werbung in eigenen Verkehrsmitteln self-operation;
• Werbung in öffentlichen Verkehrsmitteln travel(l)ing display;
• Werbung am Verkehrsstrom outdoor advertising;
• Werbung durch Verteilung von Geschenkartikeln novelty (free-gift) advertising;
• viel Geld für Werbung ausgeben to advertise in a big way;
• Werbung betreiben to advertise;
• auffällige Werbung betreiben to beat (thump) the drum;
• Werbung durchführen to publicize, to advertise;
• großzügige Werbung veranstalten to advertise widely;
• jem. unverlangt Werbung zusenden (Internet) to spam s. o. -
20 Verbraucherseite
Verbraucherseite
consumer side;
• Verbraucherstaat consuming state;
• Verbraucherstatistik consumer statistics;
• Verbrauchersteuer tax on consumption, consumption tax;
• Verbraucherstichprobe consumer [random] sample;
• Verbraucherstreik consumers’ strike;
• Verbraucherstudien consumer studies;
• Verbraucherstufe consumer level;
• Verbrauchertagung consumer assembly;
• Verbrauchertest, Verbraucherumfrage consumer buying survey;
• Verbrauchertestgruppe consumer panel;
• Verbrauchertreue consumer loyalty;
• Verbraucherüberschuss consumer affluence;
• Verbraucherunterrichtung consumer information;
• Verbraucheruntersuchungen consumer studies;
• Verbraucherverband association for consumer research, consumer association;
• Verbraucherverbände consumer organisations;
• Verbraucherverhalten consumer behavio(u)r;
• Verbrauchervertrag consumer contract;
• Verbrauchervertretung consumer representation;
• Verbraucherwahl consumers’ choice;
• Verbraucherwerber consumer advertiser;
• Verbraucherwerbung consumer advertising;
• Verbraucherwettbewerb consumer contest;
• Verbraucherwirtschaft consumer economics;
• Verbraucherwünsche consumer wants (desires);
• Verbraucherzeitschrift consumer magazine (publication);
• Verbraucherzentrale consumer information centre;
• Verbraucherzentrum consumer center (US) (centre, Br.);
• Verbraucherzurückhaltung consumer resistance, resistance to high prices.
См. также в других словарях:
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CONSUMER PROTECTION — is a new area of law; hence, the term does not appear in classical sources of Jewish law. The meaning of the concept is implied in the term itself: our generation is one of abundance, with great demands, numerous consumers, and extensive… … Encyclopedia of Judaism